The Complete Package
A lesson plan designed for long-term growth.
Understanding
The fundamentals of makeup application are universal and intuitive, but in an industry that favors product over process, a clear explanation of what they are is hard to come by. Makeup Theory starts by identifying The 5 Tenets of Application, and connects them to concrete examples so we can make sense of different techniques and reinforce pathways to the logical strongholds that take the guesswork out of your makeup routine.
In other words, we ask why instead of what.
Personalizing
Once you're familiar with this streamlined approach, we hone in on your unique features. Together, we rediscover and reveal the details of your eye shape and bone structure and, most importantly, their relevance to your makeup application. We’ll also look closely at your skin’s texture and tone to determine which products will serve them best.
Each client then receives a comprehensive personal guide: Makeup Theory’s most valuable take-away. Alongside custom tutorials and reference charts, I’ll provide multiple product recommendations for each step in specific shades with corresponding brushes— all at the price point of your choosing. A Makeup Theory Guide provides you with everything you need to build a complete collection.
Empowering
The skills you acquire in our session go beyond the ability to put together a makeup bag. By leading with logic, you’ll be equipped to explore the market with confidence and continue developing your technique long after we’ve collaborated. The entire process, from shopping trip to “last looks”, becomes clear and manageable, and by illuminating the decision making that leads us to specific results, you’ll be able to adapt many more with ease and style.
With Makeup Theory, you’ll reclaim ownership of your routine in the name of functionality and fun!